15 sales message templates for IT services
As business manager, finding new customers isn't easy when you're doing cold emailing... But a few tips can help you place your consutlants and find new missions faster!
Use job offers, for example, to find out which companies are currently recruiting: these are your prospects.
To get in touch with them, you'll find below a collection of the best prospecting templates that convert!
Prospecting sequences on LinkedIn
Start by sending a request for invitation to companies recruiting for the position(s) you specialize in.
I advise you not to include an invitation note: the acceptance rate will be better.
💡
On average +46% acceptance rate if you don't include an invitation note(source).
Linkedin - Example 1
1st message
Hello {{firstname}},
I've noticed that you're currently recruiting a {{job_name}}: you're building a great team at {{company_name}}!
Have you found the right profile?
Looking forward to hearing from you!
💡
You're on LinkedIn: the first message should be short.
The aim is to qualify the prospect, to find out whether the company might be interested in your services.
Start by initiating a discussion and creating trust before selling your services.
The aim is to qualify the prospect, to find out whether the company might be interested in your services.
Start by initiating a discussion and creating trust before selling your services.
2nd Message - Reminder
Hello {{firstname}},
I hope your {{job_name}} recruitment is going well!
This is not necessarily an easy position to fill, as it's in high demand at the moment...
At {{your_company}}, we specialize in {{job_name}} development.
Would you be available to discuss and speed up your IT projects?
💡
The aim of the follow-up is to provide the prospect with more information, inviting him or her to follow up the conversation.
Here, we focus on the pain point, because we know that the company is recruiting at the moment: the difficulty of finding good profiles in a given timeframe.
Here, we focus on the pain point, because we know that the company is recruiting at the moment: the difficulty of finding good profiles in a given timeframe.
3rd Message - Second reminder
Hello {{firstname}},
One last message and I won't bother you anymore 😄
I'm sharing with you some of {{your_company}}'s great successes:
{{use_cases_link}}
If you're interested in meeting and discussing your IT needs: I'm at your disposal!
My shared agenda to find a moment together: {{shared_agenda_link}}
💡
This is a second follow-up message: keeping a light tone and a touch of humor is often effective.
Always with the idea of adding value between each message: sharing customer use cases allows your prospect to project himself.
Always with the idea of adding value between each message: sharing customer use cases allows your prospect to project himself.
Linkedin - Example 2
1st message
Hello {{firstname}},
Looking to expand your {{job_name}} team?
If you're looking to meet some great profiles fast, we can probably help 😄
Looking forward to hearing from you!
💡
We opt for a very direct first approach, while contextualizing the message.
2nd message - Reminder
Hi {{firstname}},
We specialize in provinding the best {{job_name}} for companies in the {{company_industry}}.
I'd be delighted to show you how we work at {{your_comapny}} to boost your IT projects!
Do you have any availability in the next few days?
💡
Mention your expertise in your prospect's sector to lend credibility to your message and reassure your prospect.
3rd message - Second reminder
Hello {{firstname}},
Finally (and I'll stop invading your linkedin box):
We've carried out {{projects_numbre}} projects of {{job_name}} development over the last few months for clients like {{client_list}}.
Find below a testimonial on one of our great success stories:{{client_use_case}}
I'd be delighted to talk to you about speeding up IT developments!
My shared agenda for finding a slot together
{{shared_agenda_link}}
💡
Including statistics demonstrating the quality of your services enables your prospects to objectify their ROI and encourages them to contact you.
Mail prospecting sequences
Unlike LinkedIn, e-mail is not an instant messenger, so you can create messages with more context.
Be careful, however, to remain concise: assume that your prospect has a lot of e-mails to deal with - he probably doesn't have much time for you.
Keep in mind the K.I.S.S. method: Keep It Simple and Stupid.
Mail - Example 1
1st message
Subject: recruiting a {{job_name}} on {{job_location}}
Hello {{firstname}},
I've noticed that you're recruiting a {{job_name}} right now: you're building a great team at {{company_name}}!
Have you been able to find the right profile?
At {{your_company}} we specialize in providing the best {{job_name}} for companies in the {{company_industry}}.
I'd be delighted to talk to you about speeding up your IT projects: do you have any availability in the next few days?
Looking forward to hearing from you!
{{signature}}
💡
We use context here: the company is recruiting at the moment, so you can probably offer your services.
Mentioning your expertise in your prospect's sector will help legitimize your message.
You'll notice that the subject line begins with a lowercase letter, as if it were a typo: this is deliberate, and gives the impression that the message was written by a human being, and that it didn't come out of an automated sequence ;)
Mentioning your expertise in your prospect's sector will help legitimize your message.
You'll notice that the subject line begins with a lowercase letter, as if it were a typo: this is deliberate, and gives the impression that the message was written by a human being, and that it didn't come out of an automated sequence ;)
2nd message - Reminder
Subject: Re: recruiting a {{job_name}} on {{job_location}}
Hello {{firstname}},
I haven't heard back from you - guess you must be busy 😄
Relevant to discuss how we could help you find the best {{job_name}} for {{company_name}}?
{{signature}}
💡
Perhaps the person you're talking to hasn't had time to process the e-mail.
By sending a very short message, and therefore very quick to process, you encourage your prospect to reply.
By sending a very short message, and therefore very quick to process, you encourage your prospect to reply.
3rd message - Second reminder
Subject: top talent for {{company_name}}
Hello {{firstname}},
One last message and I won't bother you anymore 😄
Find below some of our great success stories about {{job_name}} projects:{{use_cases_link}}
We've helped over {{clients_volume}} clients!
I'd be delighted to talk to you to find out more about {{company_name}} and help you speed up your IT projects 😄
My shared agenda for finding a moment together: {{shared_agenda_link}}
{{signature}}
💡
Conclude your sequence by sharing your company's successes, to encourage your contact to make an appointment.
If your prospect doesn't have the need this time, leave the door open as soon as the need reappears!
If your prospect doesn't have the need this time, leave the door open as soon as the need reappears!
Mail - Example 2
1st message
Re: the best {{job_name}} for {{company_name}}
Hello {{firstname}},
You're currently recruiting the best {{job_name}} for {{company_name}}?
After accompanying more than {{clients_numbre}} customers, we at {{your_company}} have understood how to select the best profiles to boost your developments!
I'd be delighted to talk to you about how to speed up your IT projects: are you available in the next few days?
I look forward to hearing from you!
{{signature}}
2nd message - Reminder
Subject: recruiting a {{job_name}} on {{job_location}}
Hello {{firstname}},
I'd like to share with you one of our success stories in {{job_name}} projects:
{{client_use_case}}
I haven't heard back from you - I imagine you must be quite busy 😄
Would it be a good idea to discuss how we could help you bootstrap your developments with the best {{job_name}}?
{{signature}}
💡
Here we share a use case to legitimize our approach, ending with a "call to action".
3rd message - Second reminder
Subject: the best talents for {{company_name}}
Hello {{firstname}},
Looking forward to your return if you have already found the right person, in which case I congratulate you!
And if not, well I may have the solution for you :)
My shared agenda to find a moment together: {{shared_agenda_link}}
{{signature}}
💡
Leave a door open by keeping a positive note in this last reminder.
What tools should you use?
To find prospects and launch your campaigns:
- Use Mantiks to find out which companies are recruiting IT profiles and contact the right decision-maker.
- Automate your LinkedIn and/or email prospecting sequence with :
- Waalaxy: a pure player (dare I say pioneer) in the automation of multi-channel prospecting campaigns
- Lagrowthmachine: High-quality alternative to Waalaxy, with excellent campaign tracking and other features.
A few closing tips
- Target your prospects precisely: good prospecting starts with good targeting.
- Adapt to the person you're talking to: if you're approaching startups, it's best to be on first-name terms. For large groups, it's debatable! Perhaps being on first-name terms will help you stand out from the crowd.
- Cold call: if you don't get a response, you can follow up with a call. Your prospect probably knows you, given your prospecting sequence.
- Social Warming: Comment on your prospects' LinkedIn posts, and they'll identify you early on in the sequence - you won't be a stranger when you first post.
Contact your prospects when they need you, and don't hesitate to be original in your approach to stand out from the crowd!
Bonus 💎
You thought it was over?
Well, no! Here's a list of first teaser messages to vary your approach
😁 The funny one
Hello {{firstname}},
I'm sending you this e-mail because I think {{company_name}} + {{your_company}} = 💖
Here are some reasons why you should choose {{your_company}} to recruit your {{job_name}} :
1. I sincerely believe that we can find the ideal team to boost your IT projects.
2. I'll sleep better tonight
3. My boss will be happy and may give me a raise
Would you be available this Friday at 3:31 pm, for example? If not, who is the right person to contact?
See you soon,
{{signature}}
🤝 The genuine
Hello {{firstname}},
This is a cold email, but first I'd like to introduce myself!
My name is {{your_firstname}} and I'm a recruiter at {{your_company}}.
I came across your company's profile on {{job_board}}, and saw that you have a {{job_name}} vacancy for which we have great profiles available right now.
I'd be delighted to help you find the best {{job_name}}: would you be available for a chat?
{{signature}}
😎 Straightforward
Hello {{firstname}},
I saw that you're recruiting a {{job_name}} right now.
At {{your_company}}, we specialize in providing the best {{job_name}} (here's some feedback from our customers {{client_use_cases}}).
Would you be available for a discussion?
{{signature}}
🪄 The magic
Hello {{firstname}},
You are currently recruiting a {{job_name}}.
We guarantee to finish all you IT projects with our development team in only 59 minutes!
... Well no, IT services isn't magic 🪄
But we've been doing it for a while at {{your_company}}, and we do it well!
I think we can help you find the right team quickly: would you be available for a discussion?
We look forward to hearing from you!
{{signature}}
Mantiks helps IT services and consulting companies to speed up their prospection by finding instantly the contact of companies recruiting tech profiles - all automated in just a few clicks!