Converteo
The company
Converteo is a pure player data consulting firm.
Converteo supports its clients from strategic planning to operational deployment across the entire data value chain in all sectors of the economy, from retail to luxury goods and industry.
The Challenge
Converteo wanted to implement a lead generation stack to regularly feed the firm with business opportunities.
Job offers were identified as a privileged source of information insofar as companies describe their needs, context and current projects.
Providing a timing and approach particularly suited to approaching prospects at the right time with the right message.
As the collection and exploitation of job offers for prospecting purposes is particularly delicate, Converteo was looking for a solution that would allow them to reduce the time spent on prospecting via job offers.
The Mantiks solution
The implementation of Mantiks has enabled Converteo to identify the companies most likely to need support.
An example of opportunity signals followed:
- Key Account Companies
- Recruiting Data Engineers, last month
- In France
As soon as the job is published, the company and the selected Buyer Persona (contact of the right decision-maker) go up in Mantiks' reports, allowing Converteo to approach the prospect at the right time and in a contextualized way.
ROI for Converteo
Following the implementation of Mantiks, the ROI for Converteo was immediate:
- Save time on the lead generation phase: several hours of lead research per week
- More qualified opportunities identified automatically