The best prospecting messages for recruitment agencies
Finding customers isn't easy when you're cold calling... But a few tips can help you book more appointments, faster!
Use job offers, for example, to find out which companies are currently recruiting: these are your prospects.
To get in touch with them, you'll find below a collection of the best prospecting templates that convert!
Prospecting sequences on LinkedIn
Start by sending a request for invitation to companies recruiting for the position(s) you specialize in.
I advise you not to include an invitation note: the acceptance rate will be better.
Linkedin - Example 1
1st message
Hello {{firstname}},
I've noticed that you're currently recruiting a {{job_name}}: you're building a great team at {{company_name}}!
Have you found the right profile?
Looking forward to hearing from you!
2nd Message - Reminder
Hello {{firstname}},
I hope your {{job_name}} recruitment is going well!
This is not necessarily an easy position to fill, as it's in high demand at the moment...
At {{your_company}}, we specialize in {{job_name}} recruitment.
Would you be available to discuss and speed up your recruitment with us?
3rd Message - Second reminder
Hello {{firstname}},
One last message and I won't bother you anymore :)
I'm sharing with you some of {{your_company}}'s great successes in recruiting {{job_name}}:
{{use_cases_link}}
If you're interested in meeting and discussing your recruitment project: I'm at your disposal!
My shared agenda to find a moment together: {{shared_agenda_link}}
Linkedin - Example 2
1st message
Hello {{firstname}},
Looking to expand your {{job_name}} team?
If you're looking to meet some great candidates fast, we can probably help :)
Looking forward to hearing from you!
2nd message - Reminder
Hi {{firstname}},
We specialize in recruiting the best {{job_name}} teams for companies in the {{company_industry}}.
I'd be delighted to show you how we work at {{your_comapny}} to recruit the best candidates!
Do you have any availability in the next few days?
3rd message - Second reminder
Hello {{firstname}},
Finally (and I'll stop invading your linkedin box):
We've carried out {{recruitment_volume}} recruitments of {{job_name}} over the last few months for clients like {{client_list}}.
Find below a testimonial on one of our great success stories:{{client_use_case}}
I'd be delighted to talk to you about speeding up your recruitment together!
My shared agenda for finding a slot together{{shared_agenda_link}}
Mail prospecting sequences
Unlike LinkedIn, e-mail is not an instant messenger, so you can create messages with more context.
Be careful, however, to remain concise: assume that your prospect has a lot of e-mails to deal with - he probably doesn't have much time for you.
Keep in mind the K.I.S.S. method: Keep It Simple and Stupid.
Mail - Example 1
1st message
Subject: recruiting a {{job_name}} on {{job_location}}
Hello {{firstname}},
I've noticed that you're recruiting a {{job_name}} right now: you're building a great team at {{company_name}}!
Have you been able to find the right profile?
At {{your_company}} we specialize in recruiting the best {{job_name}} for companies in the {{company_industry}}.
I'd be delighted to talk to you about speeding up your recruitment: do you have any availability in the next few days?
Looking forward to hearing from you!
{{signature}}
2nd message - Reminder
Subject: Re: recruiting a {{job_name}} on {{job_location}}
Hello {{firstname}},
I haven't heard back from you - guess you must be busy :)
Relevant to discuss how we could help you find the best {{job_name}} for {{company_name}}?
{{signature}}
3rd message - Second reminder
Subject: top talent for {{company_name}}
Hello {{firstname}},
One last message and I won't bother you anymore :)
I'm sharing some of our great success stories on {{job_name}} recruitment:{{use_cases_link}}
We've recruited over {{recruitment_volume}} {{job_name}}!
I'd be delighted to talk to you to find out more about {{company_name}} and help you speed up your recruitment process :)
My shared agenda for finding a moment together: {{shared_agenda_link}}
{{signature}}
Mail - Example 2
1st message
Re: the best {{job_name}} for {{company_name}}
Hello {{firstname}},
You're currently recruiting the best {{job_name}} for {{company_name}}?
After recruiting {{recruitment_volume}} {{job_name}}, we've figured out how to identify and recruit the best profiles quickly :)
I'd be delighted to talk to you about how to speed up your recruitment: are you available in the next few days?
I look forward to hearing from you!
{{signature}}
2nd message - Reminder
Subject: recruiting a {{job_name}} on {{job_location}}
Hello {{firstname}},
I'd like to share with you one of our success stories in recruiting {{job_name}}:
{{client_use_case}}
I haven't heard back from you - I imagine you must be quite busy :)
Would it be a good idea to discuss how we could help you recruit the best {{job_name}}?
{{signature}}
3rd message - Second reminder
Subject: the best talents for {{company_name}}
Hello {{firstname}},
Looking forward to your return if you have already found the right person, in which case I congratulate you!
And if not, well I may have the solution for you :)
My shared agenda to find a moment together: {{shared_agenda_link}}
{{signature}}
What tools should you use?
To find prospects and launch your campaigns:
- Use Mantiks to find out which companies are recruiting and contact the right decision-maker.
- Automate your LinkedIn and/or email prospecting sequence with :
-> Leonar: CRM and prospecting tool for recruitment agencies
-> Waalaxy: a pure player (dare I say pioneer) in the automation of multi-channel prospecting campaigns
-> Lagrowthmachine: High-quality alternative to Waalaxy, with excellent campaign tracking and other features.
A few closing tips
- Target your prospects precisely: good prospecting starts with good targeting.
- Adapt to the person you're talking to: if you're approaching startups, it's best to be on first-name terms. For large groups, it's debatable! Perhaps being on first-name terms will help you stand out from the crowd.
- Cold call: if you don't get a response, you can follow up with a call. Your prospect probably knows you, given your prospecting sequence.
- Social Warming: Comment on your prospects' LinkedIn posts, and they'll identify you early on in the sequence - you won't be a stranger when you first post.
- Contact your prospects when they need you, and don't hesitate to be original in your approach to stand out from the crowd!
Bonus 💎
You thought it was over?
Well, no! Here's a list of first teaser messages to vary your approach
😁 The funny one
Hello {{firstname}},
I'm sending you this e-mail because I think {{company_name}} + {{your_company}} = 💖
Here are some reasons why you should choose {{your_company}} to recruit your {{job_name}} :
1. I sincerely believe that we can find the ideal candidate, saving you 50% of your search time.
2. I'll sleep better tonight
3. My boss will be happy and may give me a raise
Would you be available this Friday at 3:31 pm, for example? If not, who is the right person to contact?
See you soon,
{{signature}}
🤝 The genuine
Hello {{firstname}},
This is a cold email, but first I'd like to introduce myself!
My name is {{your_firstname}} and I'm a recruiter at {{your_company}}.
I came across your company's profile on {{job_board}}, and saw that you have a {{job_name}} vacancy for which we have potential candidates.
I'd be delighted to help you find the best {{job_name}}: would you be available for a chat?
{{signature}}
😎 Straightforward
Hello {{firstname}},
I saw that you're recruiting a {{job_name}} right now.
At {{your_company}}, we specialize in recruiting the best {{job_name}} (here's some feedback from our customers {{client_use_cases}}).
Available for exchange?
{{signature}}
🪄 The magic
Hello {{firstname}},
You are currently recruiting a {{job_name}}.
We guarantee to find the right person in 59 minutes - watch in hand!
... And no, recruitment isn't magic 🪄
But we've been doing it for a while at {{your_company}}, and we do it well!
I think we can help you find the right candidates more quickly: are you available to exchange {{your_name}} ?
We look forward to hearing from you!
{{signature}}
Mantiks helps recruitment agencies to speed up their prospection by finding instantly the contact of companies recruiting - all automated in just a few clicks!