In this article we present a definition of Account Based Marketing (ABM) and an example of how to implement an ABM strategy with a concrete customer use case. Account-Based Marketing What is Account-Based Marketing and why is it important for B2B marketing and sales teams? ABM is an approach that

More data to sell more? You have certainly noticed: as time goes by, we are more and more solicited. Our attention is no longer a commodity, but has become a scarce commodity that companies are trying to attract, even if it is only for a few seconds. This means that

have a list of target companies that you know are a good match for your target, contacting them at the right time is key to improving your conversion rates. These companies' recruitment signals will give you the perfect timing and a great hook for approaching them. In the case